What is it? The number of times viewers send a direct message reply or share a “Quick Reaction” in response to a story. Shares are an important way for stories to reach new audiences, and drive up impression numbers. Why is it important to you? Shares are a form of user approval, as viewers not only like the content but are sending it to friends for approval, too. What is it? The number of times a story was shared, either as a direct message or onto another account’s story. Note: only Instagram Business or Creator accounts with over 10,000 followers can currently include links in their stories. If the goal of your influencer campaign is to drive conversions, high link click numbers are a sign of campaign success. Why is it important to you? Link clicks are a great way to know if viewers are responding to the story content and compelled to learn more or buy the feature product. What is it? How many times viewers have “swiped up” on a link. These numbers break down the different ways that viewers can interact with an Instagram story. Pulling up the detailed analytics for each story post reveals a wealth of information about how each story has performed. Click on the story you wish to receive insights for, then click on the “Eye” icon in the lower left corner to access detailed insights. Toggle to “Stories” and from there you will see past story posts. To access, again click the 3 horizontal bars in the top right corner, then click “Archive”. This is helpful for when you are interested in understanding overall account analytics and story insights.įrom Archive: You can access detailed insights for stories posted more than 14 days ago through the archive. You’ll be able to see analytics for all stories posted in the past 14 days, including Reach, Link Clicks, Replies, Follows, and more. From there, scroll down to the “Stories” section and click “See All”. You can click on the bar graph icon to access insights for each individual story slide.įrom Insights: From your profile, click the 3 horizontal bars in the top right corner, then click “Insights”. This will bring up the total story views, as well as a list of accounts who have viewed the story. You can access insights for Instagram Stories several different ways:įrom The Story Post: If your story is still live, you can view up-to-date story insights by clicking on the bottom left corner of each slide. *Disclaimer: you will need an Instagram Business or Creator account to access full insights.
Now, we are taking a deeper dive into Instagram Story insights. Last month, we broke down everything you need to know about Instagram post insights.
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